Realizing Your Decisive Opportunity
Your decisive opportunity is the source of value creation that underlies your entire business model. It's what you stake your business on and it's where you lead your enterprise. Your brand is the primary leadership tool for capturing and keeping opportunity.
Every Organization Has an Opportunity
Whether large or small, profit or non-profit, public or private, every organization has an opportunity.
Dell's opportunity, for example, was to build a better distribution model, not a better PC. And, on the basis of this, to restructure and dominate a commodity industry. How might you describe yours?
To really count, your opportunity needs to be:
- Of significant magnitude
- Attainable and defensible by you
- Sustainable, an ongoing source of value creation
Your Opportunity is Your North Star
When opportunity operates as your " North Star," everyone in your organization sees the opportunity clearly. They see how personal gain is tied to the enterprise gain, so everyone moves in a unified direction.
Customers, members, partners and investors clearly understand the enterprise focus and how that focus creates opportunity or value for them. This can drive higher sales, margins, donations or participation.
Sideren can help you discover, clarify, communicate or leverage your opportunity in a way that drives value creation.
Inquire about our Opportunity Audit and Brand Alignment Workshops for management team members.