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Step 1: |
Identify your decisive opportunity |
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Step 2:
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Identify and prioritize key stakeholders
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- What do they want from you?
- What do you want from them?
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3: |
Define your brand promise, difference, character and
positioning |
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Step
4:
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Develop your identity, name, logo,
slogan, style, brand architecture |
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Step 5: |
Develop your brand communications
- websites, ads, brochures, sales support, etc. |
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Step
6:
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Determine what you need to do to
live the brand and then do it - policies, products, services,
recognition, technology |
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Step
7:
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Assess stakeholder
touchpoints |
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Determine where you have the
biggest opportunity to deliver "transformative
experiences" to the most important groups for the least cost,
time and effort.
Focus there. |
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